Planning a website redesign? A little preparation goes a long way. Here’s what you should have ready before your first conversation with a designer.
1. Define Your Goals
Get clear on why you’re redesigning. Are you looking to increase conversions, improve user experience, or refresh your brand? Write down your top three objectives so your designer can create solutions that deliver real results.
2. Know Your Audience
Document who your ideal visitors are and what actions you want them to take. If you have analytics showing how people currently use your site, gather that data. Your website is for your customers, not you.
3. Gather Examples
Create a list of websites you love (and ones you don’t). Explain specifically what appeals to you-the navigation, colors, layout. These examples give your designer concrete direction.
4. Audit Your Current Site
List what’s working and what isn’t. Which pages perform well? Where do visitors drop off? What content needs updating? This prevents losing valuable elements in the redesign.
5. Compile Your Assets
Round up your logo files, brand guidelines, high-quality images, and content. The more prepared you are, the faster the project moves.
6. Set a Budget
Research typical redesign costs and determine your investment level. Being upfront about budget helps designers propose realistic solutions.
7. Identify Decision-Makers
Limit approvers to two or three people. Too many voices create conflicting opinions that derail progress.
8. Establish a Timeline
Do you have a hard deadline or is this flexible? Clear timelines help designers plan project phases effectively.
Ready to Begin?
Walking in prepared shows you’re serious about the project and sets a foundation for success. Your designer can focus their expertise on creating a site that serves your business goals and delights your visitors.
Ready to transform your online presence? At VEBIT, we help Australian businesses create websites that work as hard as they do. Get in touch to discuss your redesign project.