You’ve heard about landing pages before. But if you’re thinking they’re only for big companies running massive ad campaigns, think again. Single landing pages are one of the most powerful-and underutilised-tools for small businesses.
Here’s the truth: A single landing page can generate more leads and sales than a multi-page website if it’s done right. Let’s explore who actually needs one and why.
1. Service-Based Businesses With One Core Offering
If you’re a personal trainer, freelance designer, business consultant, or cleaning service focused on one main offering, a single landing page is perfect for you.
Why? Because your customers don’t need to navigate through multiple pages. They land, they see exactly what you offer, and they either book a call or make a purchase. No distractions, no confusion. Just a clear path to conversion.
Examples: Plumbers, electricians, fitness coaches, virtual assistants, copywriters.
2. Businesses Running Paid Advertising Campaigns
Running Google Ads, Facebook Ads, or LinkedIn ads? A single landing page is essential.
When someone clicks your ad, sending them to a multi-page website dilutes your message. They get distracted, lost, or confused about what to do next. A landing page keeps them focused on one goal: taking the action you want them to take (booking, purchasing, signing up).
Landing pages specifically designed for your ad campaigns see conversion rates 2-3x higher than generic website pages.
3. Seasonal or Time-Limited Promotions
Launching a special offer? Running a limited-time promotion? A single landing page is perfect for this.
It creates urgency, highlights your specific offer, and converts interested prospects without the noise of your full website. Once the promotion ends, the landing page can be retired or repurposed.
4. Local Service Providers
Local businesses like dentists, beauty salons, hair stylists, pet grooming, or home repair services benefit massively from landing pages.
A landing page focused on your local area, your services, customer testimonials, and a clear booking button makes it easy for locals to find you and book an appointment. It’s especially powerful when paired with local SEO and Google Ads.
5. Startups and New Products
Launching a new product or service? A landing page lets you test the market without building a full website.
You can quickly create a landing page, run ads, collect email signups, and measure interest before investing heavily in a complete website. It’s a low-risk, high-reward way to validate your business idea.
6. E-Commerce Sellers With a Single Product
Selling one main product online? A single landing page is your secret weapon.
Rather than burying your product in a full e-commerce store, a focused landing page tells the story of your product, shows reviews, highlights benefits, and drives sales. Companies like
Dollar Shave Club started with exactly this approach.
7. Event Promotion and Registrations
Hosting a webinar, workshop, course, or event? A landing page dedicated to that event increases sign-ups dramatically.
It removes distractions, focuses entirely on the event details, and gives visitors one clear action: register. Event-specific landing pages typically see 30-50% higher registration rates than generic event pages.
8. Lead Generation and List Building
If your goal is to build an email list, a landing page with a simple lead capture form is incredibly effective.
Whether you’re offering a free guide, checklist, template, or resource, a focused landing page with minimal distractions outperforms any other approach. Fewer options = higher conversion rates.
9. Affiliate Marketing and Niche Products
If you’re promoting specific affiliate products or targeting a niche audience, landing pages are your go-to tool.
They allow you to speak directly to your target market, highlight specific benefits they care about, and drive them to take action without any off-topic content getting in the way.
10. Businesses Testing New Market Segments
Want to expand into a new market or service area? A landing page is perfect for testing.
Create a landing page targeting this new segment, run ads, and measure response. If it works, you can build out a full website. If it doesn’t, you’ve only invested minimally. It’s a smart way to validate new business opportunities.
Why Single Landing Pages Work
Here’s what makes landing pages so effective:
- Focused Message – One clear purpose means no confusion about what visitors should do next.
- Higher Conversion Rates – Studies show landing pages convert 2-3x better than multi-page websites because they eliminate distractions.
- Cost-Effective – Landing pages are faster and cheaper to build than full websites, making them perfect for startups and small businesses.
- Easy to Test and Optimise – With just one page, it’s easy to test headlines, copy, images, and CTAs to continuously improve performance.
- Perfect for Ads – Landing pages paired with paid advertising significantly improve ROI because the messaging stays consistent from ad to landing page.
The Bottom Line
A single landing page isn’t a budget solution-it’s a smart, strategic choice for specific business situations. Whether you’re running ads, offering one core service, or launching something new, a well-designed landing page can be more effective than a multi-page website.
The key is having a landing page that’s specifically designed for conversion: clear messaging, compelling copy, social proof, and a strong call-to-action.
At VEBIT, we design landing pages that convert. We know exactly what elements make the difference between a landing page that sits there and one that actually generates leads and sales.
If you’re ready to get serious about conversions, it’s time to talk about whether a landing page is right for your business. Let’s build something that actually converts.
Not sure if a landing page is right for you? Chat with our team for a free consultation. We’ll help you figure out the best approach for your business goals.